End of Road for Iconic Brand

End of Road for Iconic Brand (old link was: http://www.collings.co.za/2009/12/end-of-road-for-iconic-brand.html): "Did a lack of authenticity slowly kill an iconic brand?"
GM is killing Saab if the brand is not performing.



Update 2021 Feb 21:
I found out that the link I gave is not available anymore, so after being reminded again of this great company, I'm posting this link of the chronology.



Comments

Anonymous said…
This comment has been removed by a blog administrator.